The Rise of Direct-to-Consumer DNA Tests

While new scientific discoveries are made all the time, not many of them manage to find their way into the consumer market as quickly as DNA testing has.

Since scientists finished mapping the human genome and identifying specific genetic markers for heritable traits, a whole industry has exploded onto the scene to sell the technology directly to consumers.

In this article, I explain some of the reasons why this has been possible and some of the consumer applications of DNA testing.

Traditionally, one had to go to a medical professional in a hospital or clinic to get a DNA test done. In direct to consumer (DTC) DNA testing however, a person can completely bypass a medical professional and access DNA testing directly.

The biggest factor behind the rise of … Read More